The truth is, no one ever asks, and that almost bothers us
We create tailored digital marketing and growth hacking techniques to put your small business on a fair playing field with the larger and established corporations.
General Qs & As
What is a brand strategy?
A Brand Strategy is like a bridge that can link business strategy with visual identity design. You can say it’s like a matchmaking process which will help a business to identify its ideal target audience.
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What happens if I don’t like any of the design concepts?
Very highly unlikely because we offer you a plethora of concepts and you must like at least two out of them. But on the off-chance that you don't fancy any of them or have changed direction from the original brief, that is not a problem at all, just let us know and we would keep adjusting until you’re satisfied.
How may logo revisions can I ask for?
We do not believe in one-time offers, so you can ask for a revision over a hundred times.
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What type of logos can you design?
We design any and all types of logos. Including wordmark, Emblems, Pictorial mark, Monogram, Abstract and Combination mark logos.
What file types are included?
The Logo delivery will include: .ai (Adobe Illustrator CS) (Vector source file) .eps (Adobe Illustrator CS) (Vector source file) .jpg (White Background) (Square and exact layouts) .png (Transparent Background) (Square and exact layouts) .pdf (Editable)
Will you give me print-ready file?
Yes, I will give you print-ready with the source file too (JPEG, PNG, PDF, PSD, EPS, AI, and WORD FILE for letterhead and invoice)
Is the information I share with you about my business confidential?
Yes, all information shared is confidential and will not be shared with third parties. We are able to sign a non-disclosure if need be.
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Do I own the copyrights of my new logo?
After order completion you can do anything, you would like with your new logo, it belongs to you.
How would you activate my brand strategy?
We would share a document and brand guideline that would educate you on how to make use of your logo and strategic ways to align your content.
Workflow & Milestones
Understanding & On-boarding
Nobody knows the brand like you, we would share a template brief that we would fill in and send back to us. This brief would enable us understand your business and your vision. Also, because a brand is usually an extension of founders’ personality, we recommend that you communicate back with us by using the exact tone of voice as you would encourage for your brand. This would help us even better understand your company’s needs and validate your brand essence.
Visual Identity & Guidelines
This is key to work a logo in context, not as an isolated asset in your brand. We will provide you with brand sketch options of which you would follow us to begin identifying what type of look to go for, be it a text logo design, mascot logo design, vintage logo or any other form of concept you may prefer. Your brand will also be documented in a guideline on how to use and ways to use them across various boards and platforms.
Submission and Revision
Our work will not be completed until you are 100% satisfied with the job. We will continue to revise and modify wherever needed because we believe as much as perfection doesn’t exist, we can yet be close to it.
Get in touch with us to understand why we don’t believe in perfection.